Direct Mail Marketing & Variable Data Printing

At Paulsen Printing, we specialize in direct mail marketing services that help your business connect with the right audience and drive results. From brochures, catalogs, and postcards to newsletters and personalized sales letters, our team produces high-quality, full-color direct mail pieces that make an impact. By leveraging Variable Data Printing (VDP), we can customize each piece with personalized names, images, and messaging, allowing you to target specific individuals, demographics, and markets — maximizing the return on your marketing investment.

Why Personalized Direct Mail Works

Marketing research shows that personalized, targeted direct mail consistently delivers higher response rates than generic campaigns. With VDP, we make your mailers more relevant, engaging, and effective by tailoring each piece to your customer’s unique preferences, buying history, and location. Whether you’re promoting a local event, special offer, or new product launch, personalization helps your brand stand out and encourages customer action.

How Variable Data Printing Works

Using your customer database and specialized mailing lists, VDP allows us to create high-quality, full-color marketing collateral that’s customized for each recipient. We can segment your audience based on factors like geographic location, sales history, personal interests, age, income, and household size, ensuring your message reaches the right people at the right time. Our team can even help you highlight the nearest business location or promote services specific to your customer’s needs.At Paulsen Printing, our experienced account managers, creative experts, and technical specialists work with you every step of the way to design, print, and deliver targeted direct mail campaigns that get results. Whether you need a small-run, highly personalized project or a large-scale direct mail distribution, we’re here to make your marketing dollars work harder.